The world of phone-based AR has involved a lot of promises, but the future that’s developed has so far been more iterative and less platform shift-y. For startups exclusively focused on mobile AR, there’s been some soul-searching to find ways to bring more lightweight experiences to life that don’t require as much friction or commitment from users.

8th Wall is a team focused on building developer tools for mobile AR experiences. The startup has raised more than $10 million to usher developers into the augmented world.

The company announced this week that they’ve built a one-stop shop authoring platform that will help its customers create and ship AR experiences that will be hosted by 8th Wall. It’s a step forward in what they’ve been trying

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