This week saw intense media coverage of Amazon’s disappointing , which tended to focus more on whether as the richest man in the world, rather than on the fundamentals of the business.

While it is tempting to focus on the negative aspects like sky-rocketing shipping costs or decreasing profit margins, a couple of metrics are clearly going in the right direction: advertising and streaming.

Amazon’s advertising revenue was up more than 40% year over year, generating more than $3.6 billion in revenue for the company. This massive haul comes at a time when most of the major advertising holding companies are reporting disappointing third quarter results. The network effects of the Amazon business model have long been lauded as proof of the brilliance of Bezos’

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