On November 12 Verizon will begin offering 12 months of Disney+ to all of its new and existing 4gLTE and 5G unlimited wireless customers, the companies said today in a joint statement.

It’s a great way for Disney to juice its early subscriber numbers and for Verizon to add a tantalizing perk as competition heats up for both streaming media companies and telecoms whose media strategy still seems a little… muddled.

While Comcast and AT&T each have their own successful media properties, Verizon (which owns Verizon Media Group, which owns TechCrunch) has seen its fortunes in the media landscape wane as much of the investment thesis behind buying Aol… then Yahoo… then merging them into Oath… then rebranding them as Verizon Media Group… fizzled.

Tying

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