The company’s new logo is designed to bring a ‘sense of optimism’ to the brand that brought us the Cambridge Analytica scandal

Forget Facebook: meet FACEBOOK.

Amid antitrust investigations, Capitol Hill hearings, and a generally poor reputation, the company announced on Monday it is reinventing itself with a rebrand. In the coming weeks, a new multicolored, all-caps logo will begin appearing across its services. Instagram and Whatsapp, owned by the company, will proudly tell users that they are services “from FACEBOOK”.

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