Firm says nearly all products will be dramatically reduced as it prepares to close UK stores

Mothercare is launching a closing down sale with nearly all products “dramatically reduced” as it prepares to close all its 79 stores and its website in the UK.

The baby and maternity retailer is to begin clearing stock with the sale on Friday after appointing administrators from the advisory firm PricewaterhouseCoopers on Tuesday, who are to close down its UK retail arm with the loss of more than 2,800 jobs within the next few months. Jobs at Mothercare’s warehouse and call centres – which are outsourced to other companies – are also at risk.

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