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A lot of players have their own signature sneaker, but how many players can say that they have their own signature chip? Boston Celtics star forward Jayson Tatum is one of the few. Tatum recently scored a chip deal with Ruffles and as part of the deal, Tatum got his own flavor – Flamin’ Hot BBQ. This new flavor is supposed to be reminiscent of Tatum’s childhood in St. Louis, a town that embraces bold, spicy food. In addition to launching his own chip, Tatum is also in the midst of another All-Star campaign, and he’s averaging a career-high in points (25.6) and assists (4.5) per game for the Celtics this season.

In order to celebrate its release, Tatum took a few minutes

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