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Ever since the launch of ChatGPT in late 2022, AI has grabbed the attention of people and businesses around the world. This technology was previously understood as highly promising but a topic for the future. Today, it has loudly announced itself, catching businesses off-guard as they mobilize to make sense of its exciting potential to automate processes and supercharge efficiencies. 

One important aspect to examine is where investors are currently focusing their attention. This latest wave of AI has focused early attention on those startups and businesses already using AI in their products and services (loosely termed AI adopters). Other factors to consider are whether investors are pausing their investments and causing illiquidity in the market. In this, investors consider likely consequences and disruptions across industries and update their commercial and technical due diligence approaches as they look to side-step hazards and seize opportunities.

New approach to content platforms

For example, since the arrival of large language models (LLMs) such as GPT and its chatbot variant ChatGPT and text-to-image models such as Midjourney, investors have reconsidered their approach to business models involving content platforms. Given the ability of LLMs to function at incredible speed, digesting vast amounts of information (either ‘contained’ from internal data stores or straight from the internet) to produce detailed summaries and insights, as well as process visual inputs, it comes as no surprise that investors would anticipate significant disruption for stock image marketplaces or more complex content types such as website builders. 

Inevitably, this disruption to established business models translates into opportunity for some, as innovative models develop to …

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