Watch out, Zuckerberg. Apple unveiled a new AR/VR headset at its annual developer conference—marking its largest product release since the Apple Watch in 2015.
Apple CEO Tim Cook announced the headset—called Apple Vision Pro—during a keynote address at the Worldwide Developer Conference on Monday. The mixed-reality headset promises to blend augmented and virtual reality, allowing users to overlay digital images and videos in the real world.
The device is slated to be released early next year with a hefty price tag of $3,499—an arguably risky pricing strategy that’s sure to be prohibitively expensive for most consumers.
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